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Home > Arhiva > 2006 > Numar: 1 > Alcohol Consumerism and Advertising

 Alcohol Consumerism and Advertising

    by:
  • Ioan Popoviciu (Emanuel University of Oradea, Nufarului 87, 410597, Oradea, tel: 0748129609, e-mail: meapopoviciu@yahoo.com)


In the Romanian society after 1989 we can feel more and more intensly a new social and communication phenomena, i.e. advertising. Generated by the passage towards a competition economy the advertisement is in full process. The Romanians acknowledged advertisement – either on TV or written – a new cultural phenomena which is being appreciated as an aesthetic phenomena as well as means of informing.


Keywords: alcohol consumerism, advertising